A Initiates Manual To SEO – We Explain The 4 Simple Steps To DIY On-site Optimisation
Search engine optimization incorporates the processes of making changes to a website in order to ensure that the site is indexed for profitable keywords. SEO is not a dark arcane art, it just takes common sense. This article will concentrate on on-page optimisation and emphasize the 4 basic steps that will, if followed precisely make sure that your website is indexed for high traffic, and low competition, relevant keywords.
#1 Create a keyword list: Target the most high traffic keywords related to your content. Begin with around 5 keywords per page. Also use combinations of keywords for example: If your site sells copmputer games and game consoles, a good keyword phrase would be: computer games and consoles or video game consoles. Optimizing the word computer games would be pretty demanding because the competition would be so huge that your websites will not rank highly in the search results without years of effort, Google also takes into account the age of the domain aswell as the number of backlinks that point to the domain. Most searches made by internet users looking to make a purchase contain long tail keywords phrases, not just one keyword. SEO Services
#2 Edit the title, description tag and keyword tag to add in the keywords from your new list of keywords, whilst google will index up to1129 characters in the title, it will only dislay a maximum of 65 in the search results. The title should be written for visitors firstly, and search engines secondly, make it look natural. the description meta tag should also contain your important keywords, and follow the same rules, if it doesnt look appealing to a reader then people will not click it. Also add the new keywords to your keyword meta tag, it is worth noting that search engines give slighlty more importance to the keywords used at the beginning of this tag, so try to order them in so that the more traffic heavy ones come first. Stop words should be avoided in your meta tags wherever possible, Words like the, and, is, in, are, etc. are all classed as stop words, search engines basically ignore them so by removing them you can produce extra space for important keywords.
#3 Use keywords in anchor text within your page content where possible, search engines also give a lot of weight to header tags and strong text, placing your keywords in these tags will increase their prominence to search engines. Never use text in the same colour as your background or under a size 8 font, doing so can lead to penalties. Search engines learned long ago that these tricks are used to display one page to readers and an completely different one to the search engines themselves. You should also avoid html redirects on pages that you wish to be indexed. SEO Services
#4 Keyword density is an important factor in optimisation, density is calculated as a percentage, so if you have a page with five hundred words on it, and five of those words are your keyword, you have a 1% density, opinions vary greatly regarding what is an optimal density, and the reccomended figures vary regarding which search engine you are talking about, I have personally found that 1.2% is a very good target, you can create natural looking helpful content and easily attain this density without making the page look spammy and additionally, All the pages I optimise do well in all the main search engines. Keyword prominence is also something you should think about, by placing your important keywords nearer to the beginning of the opening paragraph you increase the prominence, be aware though, if you are using text based or css based navigation (including suckerfish dropdown navs) then any keywords used in your navigation button names will already have a very high prominence due to the fact that they are so high on the page. There is plenty of free software that will analyse a webpage and tell you the prominence and density of your keywords, Use one of them, dont leave it to guess work. You can work out density by hand, but prominence is a bit more complicated.
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